Monday, October 29, 2007

Oil of OMG you must be joking...

This may surprise you, but I wasn't born yesterday. I say this because I want to establish that I am not naive, nor am I new to the ways of the world. I'm a feminist, after all. I'm well versed in the reality of our media saturated society and our quest to buy, buy, buy.

But for some reason, a commercial I saw last night for this really struck a nerve.

I had heard of womyn wanting to "plump" up their lips with collagen because it is a scientific fact that womyn's lips thin with age. Full lips translate into youth and fertility and therefore thin lips = old hag. And in our youth obsessed culture, this makes sense (in a tragic, tragic way).

But this Oil of Olay Regenerist Anti-Aging Lip Treatment doesn't plump up your lips. It gets rid of the wrinkles on your lips. Yes that's right ladies. The "vertical lines" to be more precise. There is only one thing to say to that: Good Lord Have Mercy.

It's bad enough that "pro-beauty" Dove advertised deodorant for womyn that "smoothed" their underarms so that they were no longer ashamed to wear tanktops and show them off. Thanks to Oil of Olay, your armpits are the least of your problems.

Add that to the lovely statistic that the average womyn will consume 4 pounds of lipstick in her lifetime and you've got yourself a sticky situation.

Moral of the story: Embrace your "wrinkled" lips. When your tas-tas are down to your knees, they'll be the least of your worries anyway.

1 comment:

Ren said...

Right on, sista!
My mom is a sucker for these things. Infact, she might even have this product.

I mean, lets face it, she looks fabulous for her age, but it's because she takes care of herself. Sadly though, she's convinced that consuming and being a product whore will save her from age.

I'm a firm believer that you earn every wrinkle. Lip wrinkles too I guess.

Right on.